OceanSafe, B&B Italia and Stella McCartney join forces, introducing the special edition Camaleonda sofa system.
Camaleonda’s printed fabric “S-Wave” monogram is based on our naNea materials. It is available in different colors.
The S-Wave monogram being made of our circular textile material is an excellent representation of game-changing design choices.
naNea is designed to replace conventional polyester. Its novel polymer structure renders biodegradability in marine environments without relying on chemical additives.
Additionally, naNea is not eco-toxic and recyclable along with PET, which makes it truly circular and fit to re-enter the technical and biological cycles.
This collaboration clearly symbolizes B&B Italia’s and Stella McCartney’s commitment to circularity, material innovation and conscious leadership.
It is also a great example of how circular innovation and quality are not mutually exclusive. This is an important message considering current policy shifts that soon mandate increased circularity efforts by brands and manufacturers.
Read the full press release here: https://assets-global.website-files.com/612c5e8a426e800b83538a7c/658159e39d6b2c5499ac4cd4_Press%20Release_Camaleonda_Stella%20McCartneyXB%26B%20Italia_en.pdf